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Hosted BIMI

The Hosted BIMI page lets you configure Brand Indicators for Message Identification (BIMI) for your domain through Palisade. BIMI enables your brand logo to display next to your emails in supported email clients like Gmail, Apple Mail, and Yahoo Mail.

note

Hosted BIMI requires DMARC monitoring to be set up first, and your domain should have a DMARC policy of at least quarantine for BIMI to be recognized by most email providers. Enable it from the gear menu on the Domain Overview page.

How It Works​

A BIMI record is a DNS TXT record that points to your brand's SVG logo and optionally a Verified Mark Certificate (VMC). When Hosted BIMI is active, Palisade publishes this record via CNAME delegation.

BIMI Configuration​

  • Logo URL — the URL to your SVG logo file (must be in SVG Tiny Portable/Secure format)
  • VMC Certificate URL — optional URL to a Verified Mark Certificate, required by some providers (e.g., Gmail)

Domain Status​

A status badge at the top shows:

  • Active — the BIMI CNAME is verified and the record is live
  • Verifying — waiting for DNS propagation
  • Error — DNS verification failed
  • Inactive — Hosted BIMI is not enabled

Requirements​

For BIMI to work with most email providers:

  • DMARC policy must be quarantine or reject (not none)
  • The SVG logo must be in SVG Tiny PS format
  • Gmail requires a VMC from a supported Certificate Authority (DigiCert or Entrust)
  • The logo should be a square image with a centered design
tip

BIMI is only effective once your domain has a strong DMARC posture. Make sure you have completed the full DMARC implementation journey and your domain is at quarantine or reject with high compliance rates before investing in BIMI setup. A VMC certificate can cost several thousand dollars per year — confirm your authentication is solid first.